Gymshark

Overview

Founded in 2012 by Ben Francis and Lewis Morgan, this British athletic apparel retailer has evolved from humble beginnings in a Birmingham garage to become a global leader in fitness fashion. Initially concentrated on drop shipping bodybuilding supplements, the company quickly pivoted to designing and manufacturing its own high-performance fitness clothing, now serving customers in more than 230 countries.

Known for stylish, functional designs and a direct-to-consumer sales model, this brand fosters a thriving, inspirational fitness community through strong social media engagement and empowering content. With a flagship retail store in London and a community of millions, the company is recognized for motivating fitness enthusiasts worldwide to achieve their personal best.

Basic Information

Contact Details

• Phone: +44 12 1701 5580
• Website: gymshark.com
• LinkedIn: linkedin.com/company/gymshark

Key Focus Areas & Initiatives

• Fitness clothing
• B2C
• Fitness content creation
• Customer service
• Fitness apparel
• Sports bras
• Influencer marketing
• Gym accessories
• D2C
• E-commerce
• Fitness challenges
• Direct-to-consumer
• Digital marketing
• Online community
• Innovative fabrics
• Influencer partnerships
• Brand authenticity
• Direct sales model
• Social media marketing
• Online retail
• Gymshark Lifting Club
• Innovation
• Performance clothing
• Fitness community
• Data-driven insights
• Influencer collaborations
• Fitness accessories
• Athlete collaborations
• Fitness self-improvement
• Online shopping
• E-commerce platform
• Community-driven brand
• Product innovation
• Community engagement
• Athletic apparel
• Manufacturing
• Performance leggings
• Activewear
• Apparel and footwear
• Apparel accessories and other apparel manufacturing
• Athletic wear
• Fashion
• Training gear
• Workout clothes
• Social media influence
• Performance fabrics
• Customer engagement
• Athleisure
• Disrupting retail
• Global brand
• Global expansion
• Gymwear
• Gym clothes
• Leggings
• Women's gym wear
• Men's workout clothes
• Gym hoodies
• Running shorts
• Compression wear
• High-waisted leggings
• Seamless leggings
• Scrunch butt leggings
• Performance apparel
• Loungewear
• Dumbbells
• Lifting gear
• Sweat-wicking fabrics
• Training tops
• Joggers
• Sweatpants
• Tank tops
• Crop tops
• Training app
• Personal best
• Condition clothing
• Modern cuts
• Casual sportswear
• Stretchable fabrics
• Durable workout gear
• Black leggings
• Fitness shoes
• Exercise gear
• Yoga wear
• Bodysuits
• Training shirts
• Men's shorts
• Sportswear sets
• Vital seamless collection
• Gymshark x Leana Deeb
• Eco-friendly materials
• Comfortable fit
• Quick-dry technology
• Mesh t-shirts
• Sweat resistance
• Contoured designs
• Track jackets
• Consumer products & retail
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Marketing & advertising
• Communities
• Mechanical or industrial engineering

Technologies Used

• AI
• AWS SDK for JavaScript
• Adobe Media Optimizer
• Afterpay
• Amadesa
• Amplitude
• AppNexus
• Atlassian Cloud
• Bing Ads
• Cedexis Radar
• CloudFlare
• Disqus
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DynamicYield
• Emarsys
• Eventbrite
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Remarketing
• Google Tag Manager
• Greenhouse.io
• Intercom
• Klarna
• Linkedin Marketing Solutions
• LiveChat
• Microsoft Office 365
• Mobile Friendly
• Nosto
• OneTrust
• Paypal
• RTB House
• React Redux
• Route 53
• Shopify
• Shopify Plus
• The Trade Desk
• Twitter Advertising
• Vimeo
• YouTube

Affiliated Organizations & Regional Branches