Goodway Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Company Directory for Goodway Group
Goodway Group
Overview
Goodway Group is a data-driven digital marketing agency with over 90 years of experience, specializing in digital solutions for more than 15 years. Founded in 1985, the company initially focused on direct response marketing for the auto industry and has since evolved into a leader in digital media. The agency is recognized for its remote work model and has received accolades such as Ad Age's Best Place to Work.
The agency provides a comprehensive range of services, including digital media strategy, execution, and analytics. Its proprietary technology platforms, such as RealValue® and G90™, enhance machine learning and workflow automation. With specialized divisions focused on retail media and full-funnel marketing, Goodway Group promotes a human-first culture, diversity, and employee development within a fully remote environment.
Basic Information
| Industry | marketing & advertising |
|---|---|
| Founded | 1929 |
| Revenue | 137M |
| Headquarters | 228 Park Ave South, STE 81524, New York, NY 10003-1502, United States |
| Languages | English |
Contact Details
- Phone: +1 877-272-9881
- Website: goodwaygroup.com
- LinkedIn: linkedin.com/company/goodway-group
- Twitter: twitter.com/goodwaygroup
- Facebook: facebook.com/goodwaygroup
Key Focus Areas & Initiatives
- cross device advertising
- performance media
- dynamic creative
- measurement analytics
- consultative services
- retail media
- proximity marketing
- search engine marketing
- digital advertising
- programmatic media
- digital marketing
- audience design
- online advertising
- social media advertising
- custom technology
- ad networks
- programmatic rtb
- real time bidding
- connected commerce
- advertising services
- analytics and insights
- digital analytics
- employee development
- campaign optimization
- media measurement
- retail media measurement
- media effectiveness
- brand growth
- proprietary tools
- retail media data
- analytics and data science
- programmatic advertising
- e-commerce
- retail media optimization
- omnichannel marketing
- d2c
- customer experience
- market differentiation
- customer insights
- campaign management
- digital media
- retail media success
- media investment strategy
- creative solutions
- media buying
- customer targeting
- retail media solutions
- b2c
- retail media platforms
- retail media growth
- growth strategies
- retail media campaigns
- retail media partnerships
- retail
- market segmentation
- digital transformation
- retail media performance
- consulting
- data-driven marketing
- predictive intelligence
- media optimization
- media strategy tools
- retail media industry
- retail media networks
- cross-channel marketing
- retail media case studies
- retail media innovation
- retail media management
- marketing technology
- advertising and marketing services
- media planning
- outcome engineering
- media technology
- personalized messaging
- market expansion
- media strategy
- advertising agencies
- retail media activation
- measurement and attribution
- customer acquisition
- retail media roi
- customer engagement
- media planning and buying
- remote work culture
- data science
- b2b marketing
- retail media strategy
- media activation
- media automation
- media performance
- goes platform
- b2b
- customer journey
- client success stories
- media analytics
- agency innovation
- data-driven insights
- retail media technology
- ai optimization
- retail media analytics
- industry recognition
- performance marketing
- media measurement tools
- services
- roi maximization
- martech consultancy
- consumer insights
- data-driven strategies
- creative optimization
- measurement and analytics
- omnichannel approach
- audience targeting
- roi measurement
- brand loyalty
- self-service options
- predictive algorithms
- performance creative
- cross-channel strategies
- client satisfaction
- deep insights
- marketing consultancy
- media investment
- analytics-led decisions
- growth engine
- white-glove service
- multichannel media
- agency partnership
- e-commerce strategy
- ad tech solutions
- strategic partnerships
- cost-per-acquisition
- full-funnel marketing
- resources and training
- consumer engagement
- precision targeting
- inclusive marketing
- data collaboration
- business immersion
- advertising efficiency
- competitive advantage
- healthcare
- consumer products & retail
- sem
- marketing & advertising
- consumer internet
- consumers
- internet
- information technology & services
- marketing consulting
- management consulting
- health care
- health, wellness & fitness
- hospital & health care
Technologies Used
- AMP
- Adobe Media Optimizer
- Airflow
- Atlassian Cloud
- Bing Ads
- ChatGPT
- Circle
- CloudFlare Hosting
- Cloudflare DNS
- Dash
- Excel4Apps
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google Ads
- Google Analytics
- Google Analytics 4 (GA4)
- Google Font API
- Google Marketing Platform
- Google Tag Manager
- Greenhouse.io
- HTML Pro
- Hotjar
- Jobvite
- Kubernetes
- Linkedin Marketing Solutions
- Meta Ads Manager
- Microsoft Excel
- Microsoft Office 365
- Mobile Friendly
- Netlify
- OneTrust
- OpenAI Whisper
- Outlook
- Pardot
- PostgreSQL
- Python
- React
- Remote
- Right Media (Yahoo Ads)
- Route 53
- SQL
- Sage Intacct
- Salesforce
- Segment.io
- Shopp
- Sigma
- Slack
- Snap
- Snapchat
- The Trade Desk
- TikTok
- Vimeo
- WP Engine
- WP-Oauth
- Webflow
- WordPress.org
- Wordpress
- X
- YouTube
- Zapier
- monday CRM
