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General RV Center | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for General RV Center

Team Bitscale

— 1 min read

General RV Center

Overview

As the largest family-owned RV dealership group in the United States, this organization has operated since 1962 with roots firmly planted in Michigan. Led by the founder's descendants, it manages over 20 full-service Supercenters across states like Michigan, Ohio, Florida, and North Carolina, annually selling more than 22,000 new and pre-owned RVs across a diverse selection of models and top brands.

Beyond RV sales, the business provides comprehensive service and repair centers, parts and accessories, and rental options at select locations. Its community impact extends via support for local initiatives and scholarships through the Richard Baidas Memorial Scholarship Fund. Growth has been achieved through acquisitions and new dealership launches, underpinned by strong manufacturer partnerships that ensure an extensive and competitively priced inventory.

Basic Information

Industry Retail
Founded 1962
Revenue $827.6M
Headquarters 25000 Assembly Park Drive, Wixom, Michigan 48393, United States
Languages English
Alexa Ranking 234,376

Contact Details

Key Focus Areas & Initiatives

  • RV sales and service
  • RV parts and accessories
  • Elite customer service
  • Motorhomes and travel trailers
  • Family ownership and leadership
  • Community involvement and scholarships
  • Regional dealership network
  • Dealership facilities and store expansion
  • Sustainable business practices
  • Digital customer engagement
  • Industry leadership and innovation
  • RV rentals and online appraisals
  • Employee development and training
  • Customer loyalty programs
  • Diverse inventory management
  • Multi-state and multi-region presence
  • Flexible RV financing options
  • Modern and full-service RV centers
  • Quality inspection and personalized delivery
  • Events, shows, and virtual showroom experiences

Technologies Used

  • Adobe Campaign
  • Apple iPad
  • BriteVerify
  • CloudFlare Hosting
  • Cloudflare DNS
  • Facebook Conversion Tracking
  • FedEx
  • Gem
  • Google Ads
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Tag Manager
  • MX Logic
  • Meta Ads Manager
  • Microsoft Office
  • Microsoft Office 365
  • Microsoft Windows Server 2012
  • Mobile Friendly
  • Outlook
  • Remote
  • Salesforce CRM Analytics
  • Slack
  • UPS
  • iCIMS

Affiliated Organizations & Regional Branches

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