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General Mills | Company Profile

Company Directory for General Mills

Team Bitscale

— 2 min read

General Mills

Overview

General Mills, Inc. is a prominent global food company with a history that began in 1866 when Cadwallader Washburn opened a flour mill in Minneapolis, Minnesota. Officially incorporated in 1928, the company has established itself as a leader in flour milling and cereal production. Headquartered in Golden Valley, Minnesota, it is recognized for its innovative approach to food processing and marketing.

The organization offers a wide range of well-known food products, including breakfast cereals like Cheerios and Wheaties, baking mixes such as Gold Medal flour and Betty Crocker cake mixes, and snacks like Nature Valley granola bars. General Mills also produces dairy products, including Yoplait yogurt, and other food items like Green Giant vegetables and Häagen-Dazs ice cream. With a presence in over 90 countries, the company serves various sectors—including foodservice, healthcare, and education—through its extensive portfolio and joint ventures. General Mills is also committed to community engagement through initiatives like the Box Tops for Education program.

Basic Information

Industry mechanical or industrial engineering
Founded 1928
Revenue $19.5B
Headquarters 201 General Mills Boulevard, Golden Valley, Minnesota, 55426, United States
Languages English
Alexa Ranking 215073

Contact Details

Key Focus Areas & Initiatives

  • Food production
  • Marketing
  • Consumer packaged goods
  • Food processing
  • Retail distribution
  • Brand portfolio management
  • Sustainability initiatives
  • Supply chain management
  • Community engagement
  • Product innovation
  • Social responsibility
  • Food safety protocols
  • Joint ventures
  • Digital marketing
  • Health, wellness & fitness
  • Corporate social responsibility
  • Environmental impact
  • Brand loyalty
  • Retail channels
  • Baking mixes & healthy options
  • Plant-based foods
  • Market expansion
  • Community programs
  • Education initiatives
  • Quality ingredients
  • Packaging innovation

Technologies Used

  • Adobe Media Optimizer
  • Angular JS v1
  • Atlassian Cloud
  • Bootstrap Framework
  • BugHerd
  • Cedexis Radar
  • Cornerstone On Demand
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Highcharts JS Library
  • Linkedin Marketing Solutions
  • Microsoft Application Insights
  • Microsoft Azure Hosting
  • Mobile Friendly
  • MongoDB
  • Multilingual
  • New Relic
  • ON24
  • OneTrust
  • Outlook
  • Remote
  • Salesforce
  • Salesforce Live Agent
  • Salesforce Service Cloud
  • ShareThis
  • Stripe
  • Typekit
  • Vimeo
  • WP Engine
  • Wistia
  • WordPress.org
  • Workday
  • YouTube
  • iCIMS

Affiliated Organizations & Regional Branches

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