FreeWheel

Overview

FreeWheel is a global technology company owned by Comcast, specializing in television and video advertising platforms. Founded in 2007 and headquartered in New York City, it offers software solutions that enable publishers, advertisers, and media buyers to manage and optimize premium video ad inventory across multiple screens and sales channels. Its approach targets the evolving "New TV Ecosystem," covering streaming, connected TV, and traditional video formats.

Core offerings include a Unified Advertising Platform, a private marketplace called FourFronts, and the FreeWheel Streaming Hub, integrating with partners such as Roku. The company provides advisory services and advanced targeting, enhancing ad sales for various channels and events. Operating in nine countries, FreeWheel emphasizes interoperability to streamline global advertising transactions.

Basic Information

Contact Details

• Phone: +1 415-295-4551
• Website: freewheel.com
• LinkedIn: linkedin.com/company/freewheel

Key Focus Areas & Initiatives

• Monetization rights management
• Revenue
• Payments management
• Advertising sales rights
• Display
• Video
• Mobile ad management
• Contract management
• Professional content
• Ad serving
• Reporting
• Analytics
• Technology
• Services
• Advisory services
• Business operations
• Programmatic advertising
• Advertising marketplace
• Linear & online advertising
• SSP
• Media buying
• Crossmedia platform
• Campaign management
• Data-driven insights
• Campaign automation
• Advertising solutions
• Enterprise software
• Advertising
• Television
• Media
• Software
• Consumer internet
• Information technology
• Internet
• Advertising services
• Ad inventory optimization
• Ad monetization solutions
• Cross-screen advertising
• Ad platform integration
• TV and video ad tech
• Advertising industry insights
• Ad tech innovation
• Ad ecosystem collaboration
• TV advertising evolution
• Premium video inventory
• Ad targeting and measurement
• Ad measurement
• Ad measurement tools
• TV and video advertising
• Programmatic video
• Digital video ad tech
• Global advertising solutions
• Cross-screen ad tech
• Media buying automation
• CTV ad tech
• Data-driven ad solutions
• Programmatic video advertising
• Ad tech platform
• Media supply platform
• CTV monetization
• Media & entertainment
• Information technology & services
• Ad ecosystem connectivity
• Video ad marketplace
• Ad performance analytics
• Seamless ad insertion
• Programmatic video buying
• Advertising & marketing
• Software publishers
• Ad industry research
• Premium content ads
• Media transaction automation
• Ad revenue growth
• Ad targeting
• Ad tech solutions
• CTV advertising platform
• Programmatic TV
• Premium content advertising
• Ad monetization tools
• Connected TV advertising
• Ad performance measurement
• Data-driven advertising
• Ad platform solutions
• Media buying platforms
• Ad buyer and seller platforms
• Global ad tech company
• Ad targeting technology
• Digital video advertising
• Ad sales automation
• Ad supply chain
• Ad inventory transparency
• Digital media ecosystem
• Programmatic TV buying
• Private marketplace
• Video advertising trends
• Premium video marketplace
• Ad revenue optimization
• Ad campaign analytics
• Ad campaign management
• Global ad tech
• Demand-side platform
• Video ad trends
• Ad inventory management
• Ad tech partnerships
• TV advertising
• Video advertising
• Ad tech
• Demandsuite
• Supplysuite
• Strata
• Beeswax
• Cross-media
• Campaign workflow
• Real-time optimization
• Premium video
• Data-driven insights
• Media supply chain
• Inventory monetization
• Programmatic capabilities
• Audience delivery
• Streamlining reporting
• Trading technology
• BaaS
• Custom optimization
• Data transparency
• Omnichannel inventory
• Advertising ecosystem
• Campaign planning
• Active monetization
• Data unification
• Performance tracking
• Brand amplification
• DSP integration
• Advertising partnerships
• Dynamic ad insertion
• Viewer experience
• Audience targeting
• Advertising measurement
• Unique data sources
• Financial management systems
• Campaign performance
• Live event advertising
• TV and streaming
• Digital advertising
• Ad experience relevance
• Premium programmatic
• Next-gen advertising technology
• Agile advertising processes
• Client engagement
• Return on investment
• B2B
• Enterprises
• Computer software
• Consumers
• Marketing & advertising

Technologies Used

• AWS Trusted Advisor
• Confluence
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FreeWheel
• Google Tag Manager
• Hubspot
• Jira
• Looker
• Mapbox
• Microsoft Office 365
• Mobile Friendly
• NSOne
• React
• Salesforce
• Sigma
• Slack
• Snowflake
• TypeScript
• Vimeo
• WP Engine
• WordPress.org
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Beeswax