FOOTASYLUM

Overview

Footasylum is a UK-based omni-channel retailer specializing in fashion streetwear, sportswear, sneakers, footwear, apparel, and accessories. Founded in 2005 by David Makin and later joined by John Wardle, the company began with a single store in Cheshire and has expanded to over 60 locations across the United Kingdom. It maintains a strong online presence through its website and mobile app.

The company targets a youthful demographic, particularly those aged 16-24, centering on sneaker culture and urban fashion. Offering a mix of popular third-party brands such as Nike, Adidas, and The North Face, along with exclusive offerings like Zavetti Canada and Dripmade, Footasylum emphasizes a creative retail experience. Their customer journey features clear product information and interactive elements, complemented by innovative social media and influencer marketing initiatives.

Basic Information

Contact Details

• Phone: +44 17 0671 4299
• Website: footasylum.com
• LinkedIn: linkedin.com/company/footasylum

Key Focus Areas & Initiatives

• Fashion streetwear
• Sportswear
• Sneakers
• Footwear
• Apparel
• Accessories
• Shopping experiences
• Urban fashion for youth
• Sneaker culture
• Third-party and exclusive brands
• Creative retail experience
• Innovative social media strategies
• Influencer marketing

Technologies Used

• AI
• Adobe Acrobat Sign
• Adobe InDesign
• Adobe Photoshop
• Akamai
• Amazon AWS
• Atlassian Cloud
• Bootstrap Framework
• Cisco WebEx Teams
• Google Analytics Ecommerce Tracking
• Google Font API
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Microsoft-IIS
• Mimecast
• Mobile Friendly
• Monetate
• SOASTA
• Siemens PLM
• Slack
• Strato
• Stripe
• Taleo Applicant Tracking Systems (ATS)
• Trustpilot
• UK Fast Hosting
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• AURELIUS