Flybuys | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for Flybuys

Team Bitscale

10 Feb 2026 — 1 min read

Flybuys

Overview

Australia's leading loyalty rewards program, established in 1994 through a partnership between Coles and Wesfarmers. With over 8.6 million active members, it allows users to earn and redeem points from everyday spending at more than 20 partner brands, including Coles, Bunnings Warehouse, and Kmart.

Headquartered in Melbourne, the program focuses on member loyalty, B2B data solutions through Unpacked by Flybuys, and internal operations. Members can collect points for rewards or travel bookings, while the B2B division provides marketing insights using first-party data. The organization prioritizes data investment and member personalization, consistently maintaining its reputation as a trusted household brand for nearly 30 years.

Basic Information

Industry	information technology & services
Founded	1994
Revenue	10M
Headquarters	A'Beckett St, Melbourne, Victoria, 3000, Australia
Alexa Ranking	30547

Contact Details

Key Focus Areas & Initiatives

IT services & consulting
Loyalty scheme and reward program innovation
Digital rewards and digital loyalty platform
Reward program for retail, financial services, and telecommunications
Personalized shopping offers and member engagement
Travel rewards and redemption options
Data-driven marketing and customer analytics
Advanced analytics and member personalization tools
Active member base and multi-sector partnerships
Coalition loyalty program and broad partner network
Customer loyalty management and engagement

Technologies Used

.NET
AI
AWS SDK for JavaScript
Adobe Campaign
Adobe Media Optimizer
Akamai Connected Cloud (formerly Linode)
Amazon AWS
Android
AppNexus
Atlassian Cloud
Braze
Calabrio Teleopti Workforce Management
Cloudinary
Confluence
Deluxe Payroll and HR Solutions
DoubleClick
DoubleClick Conversion
DoubleClick Floodlight
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
Go1
Google AdWords Conversion
Google Dynamic Remarketing
Google Play
Google Tag Manager
Hotmail
Humanforce
Mailchimp Mandrill
MediaMath
Micro
Microsoft Excel
Microsoft Office 365
Mobile Friendly
Nielsen NetRatings
Omniture (Adobe)
Outlook
Route 53
Slack
Snowflake
Sugar CRM
The Trade Desk
Zendesk

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