FirstBank

Overview

Also known as 1stBank or FirstBank Holding Company, this privately held bank and financial services provider is based in Lakewood, Colorado. Established in 1963, it operates more than 100 branches primarily throughout Colorado and Arizona. The institution is known for its "banking for good" philosophy, placing a strong emphasis on philanthropy, environmental initiatives, and community support. As of September 2025, it managed $26.7 billion in assets and is FDIC-insured.

It offers a broad portfolio of consumer and business banking services, ranging from checking and savings accounts to mortgages, home equity loans, and robust commercial banking solutions. The bank is recognized for innovative products such as Recovered Ocean Bound Plastic (ROBP) Visa Cards that help mitigate plastic waste. There is a resolute commitment to Environmental, Social, and Governance (ESG) standards, demonstrated by partnerships for reforestation and significant charitable contributions exceeding $90 million since 2000. Diversity and equality remain central values, supporting its status as an Equal Opportunity Employer.

Basic Information

Contact Details

• Phone: +1 800-964-3444
• Website: efirstbank.com
• LinkedIn: linkedin.com/company/firstbank

Key Focus Areas & Initiatives

• Retail banking
• Commercial banking
• Online banking
• Mobile banking
• Sustainable finance and responsible banking
• Eco-friendly payment cards and environmental initiatives
• Community support and philanthropy
• Digital transformation and innovation
• Financial literacy programs
• Reforestation initiatives
• Corporate social responsibility
• Environmental, Social, and Governance (ESG) commitments

Technologies Used

• Adobe Marketing Cloud
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• NSOne
• Outlook
• Phoenix
• Remote
• UltraDns
• iTunes

Affiliated Organizations & Regional Branches

• Clayton Bank & Trust
• American City Bank