Fanatics | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for Fanatics

Fanatics

Overview

Fanatics, Inc. is a global digital sports platform founded in 1995 in Jacksonville, Florida. The company transformed from a traditional brick-and-mortar store into a wide-reaching sports ecosystem and has been led by Michael Rubin since 2011. With a valuation exceeding $31 billion, it connects over 100 million fans through various divisions including commerce, collectibles, and betting & gaming.

Fanatics Commerce specializes in officially licensed sports apparel and merchandise, strengthened through strategic acquisitions. Fanatics Collectibles emphasizes trading cards and holds exclusive rights for major sports leagues. The Betting & Gaming segment includes retail sportsbooks. Across all divisions, Fanatics leverages technology and exclusive licensing agreements with sports leagues to deepen fan engagement and expand its offerings.

Basic Information

Industryinformation technology & services
Founded2002
Revenue$13B
Headquarters95 Morton St, New York, NY 10014-3308, United States
LanguagesEnglish
Parent OrganizationKynetic

Contact Details

Key Focus Areas & Initiatives

  • Digital sports platform operations
  • Officially licensed sports apparel and merchandise
  • Sports collectibles and trading cards
  • Betting & gaming services
  • Exclusive licensing with major sports leagues
  • Technology-driven fan engagement
  • E-commerce and retail technology
  • Mobile and online retail

Technologies Used

  • .NET
  • AC500 PLC
  • ACL
  • AI
  • ANGEL LMS
  • API Gateway
  • AT&T
  • AWS Bedrock
  • AWS CloudFormation
  • AWS CodeDeploy
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