FairPrice Group

Overview

Singapore's leading retailer, established in 2019 as a social enterprise co-operative, strives to make daily essentials affordable and accessible for everyone. Serving over 1 million customer interactions daily across more than 570 locations, the organization has evolved since its original founding as NTUC FairPrice Co-operative Ltd in 1973, integrating four entities to enhance customer service and focus on sustainability.

Offering a wide range of food and essential products through various retail formats including supermarkets, convenience stores, and pharmacies, it features proprietary housebrands for quality assurance and operates a popular online portal attracting over 700,000 visitors monthly. With food services through Kopitiam and Foodfare, a rewards program, and a deep commitment to community support, the group has returned over $900 million to local communities through diverse initiatives.

Basic Information

Contact Details

• Website: fairpricegroup.com.sg
• LinkedIn: linkedin.com/company/fairprice-group

Key Focus Areas & Initiatives

• Food manufacturing
• Affordability
• Sustainability initiatives
• Food donation drive
• Low carbon economy
• Green lifestyles
• Sustainable procurement
• Community impact
• Supply chain management
• Community outreach
• Wellness
• Community fridge
• Community services
• Digital platform
• Food solutions
• Logistics
• Online shopping
• Food safety
• Community programs
• Health and wellness
• Food and beverage
• Convenience store
• Product sourcing
• E-commerce
• Sustainable practices
• Rewards program
• Community support
• Food resilience
• Sustainable packaging
• Corporate social responsibility
• Food waste reduction
• Housebrand products
• Food security
• Community bonding
• Food resilience strategies
• Operational efficiency
• Groceries
• Healthy eating
• Loyalty programme
• Food drive
• Fair pricing
• Nutrition education
• Circular economy
• Low carbon footprint
• Volunteer program
• Ready-to-eat meals
• Ready-to-cook meals
• Affordable meals
• Healthier lives
• Institutional catering
• Fresh produce
• Local products
• Daily essentials
• Household savings
• Textbook donation
• Nutritional information
• Kids nutrition programme
• Brand loyalty
• Food access
• Customer-first approach
• Employee engagement
• Social mission
• Ethical sourcing
• Inclusive community
• Community impact initiatives
• Charitable donations
• Meal distribution
• Employment support
• Family meal planning
• Supporting livelihoods
• Customer rewards

Technologies Used

• ExactTarget
• Route 53
• SendInBlue
• WP Engine

Affiliated Organizations & Regional Branches

• NTUC FairPrice