Entrupy

Overview

This New York-based company specializes in AI-powered product verification technology to combat counterfeiting and ensure product authenticity. Led by Vidyuth Srinivasan and co-founders, the company tackles the widespread issue of counterfeit goods, offering scalable AI solutions for authentication and tracking. Their innovations have drawn notable attention, including a $2.6M Series A funding round in 2017 and continued investor support.

The company's secure AI-driven authentication solutions leverage an extensive product image database and advanced machine learning. Technologies such as microscopic imaging allow for instant, highly accurate differentiation between authentic and counterfeit items, serving sectors like retail, luxury goods, and government. By streamlining workflows and enhancing buyer confidence, Entrupy tools like the "Verified Badge" promote trust, and its annual "State of the Fake" report provides valuable industry insights.

Basic Information

Contact Details

• Phone: +1 888-368-7879
• Website: entrupy.com
• LinkedIn: linkedin.com/company/entrupy
• AngelList: angel.co/entrupy
• Twitter: twitter.com/@entrupy
• Facebook: facebook.com/Entrupy

Key Focus Areas & Initiatives

• AI-powered product authentication and verification
• Counterfeit detection and fraud prevention
• Supply chain security and traceability
• Authentication solutions for luxury brands and retailers
• Brand integrity and consumer trust enhancement
• Microscopy analysis and image-based machine learning
• Annual industry insights with the "State of the Fake" report
• Marketplace and resale authentication technology

Technologies Used

• AI
• API Gateway
• AWS Analytics
• AWS Step Functions
• AWS Trusted Advisor
• Amazon CloudWatch
• Amazon DynamoDB
• Amazon S3
• Android
• Barracuda MSP
• Bootstrap Framework
• Brex
• C#
• Chargebee
• Facebook Custom Audiences
• Fastapi
• Forcepoint TRITON
• Gmail
• Google Apps
• Google Meet
• Google Sheets
• Google Tag Manager
• Gravity Forms
• Hubspot
• Hugging Face
• Kandji
• Kiosked
• Kotlin
• Lambda Cloud
• Liferay
• Linkedin Marketing Solutions
• Mixpanel
• Mobile Friendly
• NVIDIA TensorRT
• OpenAPI
• OpenCV
• PyTorch
• Python
• Rackspace MailGun
• Ramp
• Remote
• SNS
• Salesforce
• Slack
• Spreadsheet Server by insightsoftware
• Stripe
• Taleo Applicant Tracking Systems (ATS)
• Visio
• WP Engine
• WordPress.org
• Xero
• YouTube

Buyer Teams to Target

Engineering & Product Development

• VP of Engineering
• Lead Machine Learning Engineer
• Product Manager - Authentication Solutions
• Senior Software Engineer
• DevOps Lead
• QA Automation Engineer

Operations & Supply Chain

• Director of Operations
• Supply Chain Manager
• Logistics Lead
• Retail Operations Manager
• Fulfillment Supervisor
• Inventory Control Specialist

Fraud Prevention & Security

• Head of Security
• Fraud Prevention Manager
• Chief Information Security Officer (CISO)
• Brand Protection Analyst
• Product Authentication Specialist
• Compliance Manager

Sales & Partnerships

• VP of Sales
• Business Development Manager
• Enterprise Account Executive
• Channel Partnerships Lead
• Customer Success Manager
• Partner Solutions Architect

What They Buy

• Cloud infrastructure & hosting services
• AI & machine learning development tools
• Data security & fraud detection platforms
• Authentication hardware and scanning devices
• Supply chain management software
• Imaging and microscopic analysis solutions
• Customer relationship management (CRM) systems

Signals to Watch

• 🚀 Launch of new authentication or verification products
• 📆 Job postings for AI, ML, or security roles
• 🗺️ Expansion into new geographic regions or sectors
• 💰 Announcements of new funding rounds or partnerships
• 🤝 Collaborations with major luxury brands or retailers
• 🧑‍💻 Adoption of advanced AI/ML or cloud infrastructure