Entropik | Company Profile

Company Directory for Entropik

Entropik

Overview

Entropik is a technology company specializing in Emotion AI and emotion intelligence SaaS platforms. Founded in 2016, it focuses on helping brands measure and analyze consumers' cognitive and emotional responses using artificial intelligence and machine learning. Its core offering is the Decode unified insights platform, which integrates emotion, behavior, and feedback data into a single AI-powered system, streamlining the research process and enhancing decision-making.

The company also offers Affect Lab 2.0, a consumer research platform for analyzing human emotions, along with a suite of emotion and behavioral analytics tools to test creatives, campaigns, and product designs with data-driven insights. Serving a diverse range of industries—including customer experience, marketing, product design, and insights research—its technology uncovers hidden emotional signals, enabling businesses to optimize customer experiences and make informed decisions efficiently.

Basic Information

Industry information technology & services
Founded 2016
Revenue 5.7M
Headquarters Falls Church, VA 22046, United States
Languages English

Contact Details

Key Focus Areas & Initiatives

  • Emotion AI & behavioural analytics
  • Unified human insights platform
  • AI-powered market research
  • Customer experience optimization
  • Creative, campaign, and product testing
  • Real-time customer feedback analysis
  • Facial expression and eye tracking technologies
  • Brand and media research tools
  • Data-driven decision making
  • GenAI-powered summaries for research
  • Customer journey mapping & analytics
  • Insight automation and streamlining
  • Predictive analytics
  • Remote testing & quantitative/qualitative research
  • Emotion and attention data analysis

Technologies Used

  • AI
  • AdRoll
  • Amazon AWS
  • Android
  • Atlassian Cloud
  • Bootstrap Framework
  • Clicky
  • CloudFlare Hosting
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Gravity Forms
  • Hotjar
  • Hubspot
  • Intercom
  • JQuery 2.1.1
  • Linkedin Marketing Solutions
  • LiveRamp
  • Mixpanel
  • Mobile Friendly
  • ON24
  • Outlook
  • Pardot
  • Route 53
  • Salesforce
  • Taboola
  • Twitter Advertising
  • Vimeo
  • Webflow
  • WordPress.org
  • Yandex Metrica
  • YouTube

Affiliated Organizations & Regional Branches