EmblemHealth

Overview

EmblemHealth is one of the largest not-for-profit health insurers in the United States, headquartered in New York City. Serving over 3 million members—primarily in the New York tristate area—it offers a wide range of health plans, including both commercial and government-sponsored options. With a vast provider network of more than 92,000 doctors and leading hospitals, EmblemHealth ensures members have access to quality care across the region.

The organization was established in 2006 through the merger of Group Health Incorporated and the Health Insurance Plan of Greater New York, building on a legacy that reaches back to 1937. EmblemHealth focuses on affordability, choice, and innovation by delivering primary and specialty care, promoting wellness through programs like WellSpark Health, and supporting communities via targeted outreach initiatives. Reinvestment in members and a commitment to addressing health equity and community needs are central to its mission.

Basic Information

Contact Details

• Phone: +1 646-447-5000
• Website: emblemhealth.com
• LinkedIn: linkedin.com/company/emblemhealth

Key Focus Areas & Initiatives

• Healthcare affordability and access
• Medicaid and Medicare plans
• Community health initiatives
• Primary, specialty, and preventive care
• Wellness programs and health coaching
• Health equity and outreach
• Dental and pharmacy benefits
• Virtual care and telehealth services
• Chronic disease and medication management
• Behavioral and mental health support

Technologies Used

• .NET
• 24-7 Media
• AWS Control Tower
• AWS Trusted Advisor
• Adobe CQ
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Amazon AWS
• Amazon Elastic MapReduce (EMR)
• Apache
• AppDynamics
• Atlassian Cloud
• Cedexis Radar
• DoubleClick
• DoubleClick Floodlight
• Electron
• Excel4Apps
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Cloud
• Google Font API
• Google Maps
• Google Tag Manager
• IBM Cognos Analytics
• LiveRamp
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Mobile Friendly
• Multilingual
• Omniture (Adobe)
• Oracle Cloud Infrastructure
• Oracle Data Cloud
• OwnerIQ
• PowerBI Tiles
• Route 53
• Rubicon Project
• SQL
• Salesforce
• Salesforce Health Cloud
• Salesforce Live Agent
• Salesforce Marketing Cloud Intelligence (formerly Datorama)
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Scene7
• Semrush
• Slack
• Stripe
• Tableau
• TriZetto Facets
• UltraDns
• Videology
• Vimeo
• Visio
• Wistia
• reCAPTCHA
• vSphere Fault Tolerance (FT)

Buyer Teams to Target

Technology & Digital Health

• Chief Information Officer
• VP of Information Technology
• Director of Digital Health Solutions
• Healthcare Systems Architect
• IT Security Manager
• Enterprise Application Manager

Healthcare Operations & Strategy

• Chief Operating Officer
• VP of Operations
• Director of Provider Networks
• Population Health Manager
• Care Coordination Lead
• Manager, Claims Administration

Member Services & Engagement

• Chief Experience Officer
• Director of Member Engagement
• Community Health Program Manager
• Member Services Supervisor
• Manager, Wellness Programs
• Telehealth Engagement Lead

Finance & Risk Management

• Chief Financial Officer
• VP of Finance
• Director of Claims Payment
• Revenue Cycle Manager
• Compliance & Risk Officer
• Insurance Product Analyst

What They Buy

• Healthcare claims processing software
• Cloud hosting and data storage solutions
• Member engagement and communication platforms
• Contact center & customer service technology
• Population health analytics tools
• Telehealth and virtual care solutions
• CRM and marketing automation platforms

Signals to Watch

• 📆 New job postings for digital health or operations roles
• 🚀 Launch of new health plans or community programs
• 🧑‍💻 Adoption of new healthcare technology platforms
• 🗣️ Major marketing or member outreach campaigns
• 🫂 Changes in executive or board leadership
• 💰 Announcements of major funding or community partnership deals