Duroflex

Overview

Duroflex is an Indian sleep solutions company founded in 1963 by engineer P.C. Mathew in Kerala. Initially starting as a foam rubber factory, it has grown into one of India's leading brands for mattresses, pillows, and related products. The company emphasizes integrity, innovation, and professional management, operating fully backward-integrated factories across multiple states in India. It adheres to ISO 9001-2015 standards and maintains a strong retail presence with over 3,000 stores and experience centers across more than 50 cities.

The company specializes in research-backed sleep solutions, including its signature orthopedic mattress line, Duropedic, featuring a unique 5-zoned support layer. Its product range covers various mattresses, pillows, protectors, sleep tech accessories, and bed linen. Duroflex is committed to enhancing sleep quality through R&D-driven manufacturing and has established partnerships with notable clients such as the Government of India and IPL cricket teams like Royal Challengers Bangalore and Chennai Super Kings.

Basic Information

Contact Details

• Phone: +91 80010 85008
• Website: duroflexworld.com
• LinkedIn: linkedin.com/company/duroflex

Key Focus Areas & Initiatives

• Furniture & home furnishings manufacturing
• Sleep comfort
• Pressure relief
• Support for joint health
• Supportive design
• Innovative sleep products
• Healthcare approved
• Supportive construction
• Pressure relief layers
• Orthopedic mattress line
• Omnichannel retail
• Hygienic sleep environment
• Sustainable materials
• R&D-driven manufacturing
• ISO 9001-2015 compliance
• 5-zone orthopedic support
• Support for allergy sufferers
• Eco-friendly materials
• Retail presence in 50+ cities
• Government contracts
• Brand reputation
• Temperature regulation
• Sleep solutions for health-focused buyers
• Partnerships with IPL cricket teams

Technologies Used

• Adobe Media Optimizer
• Cedexis Radar
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Places
• Google Tag Manager
• Mobile Friendly
• Outlook
• Salesforce
• ShareThis
• Shopify
• Shopify Plus
• Taboola
• The Trade Desk
• Vimeo
• VueJS
• WebEngage
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• Zoho CRM
• reCAPTCHA

Affiliated Organizations & Regional Branches