Direct Line Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Company Directory for Direct Line Group

Team Bitscale

27 Feb 2026 — 1 min read

Direct Line Group

Overview

Direct Line Group (DLG) is a prominent UK insurance company specializing in motor, home, and pet insurance. The company is dedicated to delivering customer-centric services, focusing on hassle-free claims handling and innovative digital solutions. Its Darwin brand, a fast-growing motor insurer leveraging cloud-native technology and data analytics, has quickly attracted a large customer base and improved the customer experience.

DLG is headquartered in Bromley and is part of the Aviva group. It fosters a modern, inclusive workplace culture, ranking highly on the Inclusive Top 50 UK Employers List and the Social Mobility Index. The company provides various employee benefits, including insurance discounts and a robust pension plan, further emphasizing support for its workforce and commitment to diversity and inclusion.

Basic Information

Industry	insurance
Founded	1985
Revenue	5.7B
Headquarters	Churchill Court, Westmoreland Road, Bromley, Kent BR1 1DP, England, United Kingdom
Languages	English
Parent Organization	Aviva group
Alexa Ranking	239297

Contact Details

Phone: +44 20 8313 3030
Website: directlinegroupcareers.com
LinkedIn: linkedin.com/company/direct-line-group

Key Focus Areas & Initiatives

Motor, home, and pet insurance products
Customer-centric claims management
Digital transformation in the insurance sector
Cloud-native technology integration
Data analytics for pricing and underwriting
Inclusive workplace and diversity initiatives
Employee engagement and benefits programs
Brand recognition and marketing in the UK
Innovative services such as personalized video explanations and online claims tracking
Sustainable insurance practices and corporate social responsibility
Stakeholder value creation and customer loyalty

Technologies Used

AWS Glue Data Catalog
AWS Key Management Service (KMS)
AWS Trusted Advisor
Amazon Kinesis
Amazon Web Services (AWS)
Audatex
Cadence Omnis CFD Platform
Google Cloud Machine Learning Engine
Lambda Cloud
Microsoft Azure Monitor
Microsoft Excel
Microsoft PowerPoint
Oracle Analytics Cloud
Remote
SharePoint
Workiva

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