Deckers Brands

Overview

Deckers Brands, officially known as Deckers Outdoor Corporation, is a global footwear and apparel company founded in 1973 in Santa Barbara, California. The company has evolved from crafting handcrafted flip-flops to managing a diverse portfolio of lifestyle and performance brands. Headquartered in Goleta, California, Deckers employs thousands of people worldwide and has achieved significant growth, reaching billions in net sales annually.

The company owns several well-known brands, including UGG, HOKA, Teva, and AHNU. UGG is famous for its Classic boot and offers a range of lifestyle products available globally. HOKA specializes in premium performance footwear and apparel for athletes, while Teva focuses on versatile sandals for outdoor activities. Each brand emphasizes style, comfort, and innovation, catering to a variety of passions such as surf, adventure, and athletics. Deckers is committed to fostering a culture of innovation and community, aiming to make a positive impact through its brands.

Basic Information

Contact Details

• Phone: +1 805-967-7611
• Website: deckers.com
• LinkedIn: linkedin.com/company/deckers-brands

Key Focus Areas & Initiatives

• Footwear and apparel design
• Brand management across global retail channels
• Innovation in product development, materials, and comfort technology
• Merchandising and ecommerce expansion
• Sustainable practices and supply chain management
• Customer engagement strategies and digital marketing
• Performance footwear and athletic apparel for athletes
• Luxury and lifestyle products
• Market expansion and segmentation
• Brand portfolio growth, including UGG, HOKA, Teva, and AHNU
• Community involvement and diversity initiatives

Technologies Used

• ABB Robotics
• AC500 PLC
• ADP
• AI
• API Gateway
• AWS Trusted Advisor
• Acronis True Image
• Affilinet
• Alipay
• Amazon AWS
• Amperity
• Ansys Mechanical
• Apache Iceberg
• Atlas by Facebook
• Atlassian Cloud
• Bing
• Brocade Switches
• CONTROL
• Cordial
• Deluxe
• Drupal
• Elite Software HVAC Solution
• Gem
• Google AdWords Conversion
• HTML Pro
• HighJump
• ISO+™
• Infor Nexus
• Kubernetes
• Laser Scanning
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Office
• Microsoft PowerPoint
• Monday
• NIPR
• Oracle Analytics Cloud
• Oracle Commerce Cloud
• Oracle EBS Projects
• Oracle Essbase
• Oracle Hyperion Enterprise
• Oracle XML DB
• Oracle iProcurement
• Outlook
• PTC FlexPLM
• Panda Security
• Rapid7 InsightVM
• Redshift
• Remote
• Render
• Reval
• SAP BusinessObjects Business Intelligence (BI)
• SharePoint
• Siemens PLM
• Slack
• Smartsheet
• Stripe
• Tableau
• UltraDns
• UptimeRobot
• Vertex
• Visio
• WeChat Work
• Workday
• Zendesk
• eMaint CMMS
• ebs
• mabl

Affiliated Organizations & Regional Branches