Dafiti

Overview

A leading online fashion and lifestyle e-commerce platform in Latin America, founded in 2010 and headquartered in São Paulo, Brazil. The organization operates across four countries, with Brazil and Colombia as core markets, serving a broad, diverse customer base. Since its merger with Global Fashion Group in 2014, the company has become a regional powerhouse in digital commerce.

The platform specializes in shoes, clothing, bags, accessories, beauty products, and home decor, offering over 400,000 products from thousands of brands. It delivers an integrated e-commerce experience with advanced warehousing, logistics, payment processing, and customer service, all while maintaining a strong commitment to digital innovation, social responsibility, and customer satisfaction.

Basic Information

Contact Details

• Website: dafitigroup.com
• LinkedIn: linkedin.com/company/dafiti

Key Focus Areas & Initiatives

• Marketplace integration and digital retail platform development
• Customer data analytics and experience optimization
• Logistics, warehousing, and reliable e-commerce operations
• Sustainable fashion and green initiatives
• Brand assortment and exclusive partnerships
• Omnichannel and mobile shopping experience
• Automated supply chain and scalable infrastructure
• Diversity, social responsibility, and community engagement

Technologies Used

• Amazon AWS
• Google Ads
• Google Analytics
• Google Tag Manager
• Nginx
• Slack
• WP Engine
• Metabase
• SAP
• Criteo
• DoubleClick
• TikTok Ads
• MercuryGate TMS
• Excel4Apps
• AutoStore Unify Analytics
• Jira
• LinkedIn Recruiter
• Wider Planet
• Facebook Login (Connect)
• Facebook Widget
• Mobile Friendly
• CapCut
• Ad Unit 300 x 250
• Ad Unit 728 x 90
• Microsoft Excel
• Microsoft PowerPoint
• Google Sheets
• Gupy
• LEAP
• Meta Ads
• Figma
• Route 53
• TikTok
• Google Apps
• Gmail
• Google Plus

Buyer Teams to Target

E-commerce & Digital Product

• Head of E-commerce
• Product Manager
• UX/UI Designer
• Digital Product Owner
• Business Intelligence Lead
• Scrum Master

Supply Chain & Operations

• Head of Operations
• Logistics Manager
• Fulfillment Director
• Warehouse Supervisor
• Inventory Control Manager
• Distribution Analyst

Marketing & Growth

• Head of Marketing
• Performance Marketing Manager
• Social Media Lead
• CRM Manager
• Brand Partnerships Lead
• Content Strategist

Technology & Data

• Chief Technology Officer
• IT Infrastructure Lead
• Data Science Manager
• Software Engineering Lead
• DevOps Engineer
• Analytics Architect

What They Buy

• Cloud infrastructure & hosting services
• Warehouse management & automation systems
• Digital marketing & retargeting platforms
• Customer experience & CRM solutions
• Analytics & business intelligence tools
• Logistics and supply chain software
• Payment processing and fraud prevention technology

Signals to Watch

• 📆 New product or market launches in Latin America
• 🗺️ Regional warehouse or logistics expansion
• 💻 Hiring for technology, data, or digital product roles
• 💡 Adoption of new marketing or analytics technologies
• 🫂 Leadership changes in operations or e-commerce teams
• 🌱 Sustainability or green initiative announcements