Cracker Barrel

Overview

Cracker Barrel Old Country Store, Inc. is a publicly traded American restaurant chain and retail company founded in 1969 in Lebanon, Tennessee. The company specializes in Southern comfort food served in a nostalgic country store atmosphere, complete with an attached gift shop. It recreates the experience of traditional rural country stores, featuring checkers tables, antiques, and a strong focus on hospitality for highway travelers.

The chain operates full-service, casual dining restaurants serving a variety of Southern homestyle cuisine including breakfast pancakes, fried chicken, country ham, and biscuits. Each location also features a gift shop stocked with nostalgic items such as candies, antiques, and home goods. With over 660 locations across 45 U.S. states, the company targets travelers and delivers a relaxed, community-focused, family-friendly dining experience.

Basic Information

Contact Details

• Phone: +1 615-443-9217
• Website: crackerbarrel.com
• LinkedIn: linkedin.com/company/cracker-barrel

Key Focus Areas & Initiatives

• Southern comfort cuisine and hospitality
• Integration of restaurant and retail experiences
• Community and family-centered dining
• Nostalgic country store atmosphere
• Strategic highway traveler targeting
• Expansion of Southern-themed gift shop offerings
• Enhancing customer satisfaction and experience

Technologies Used

• Adobe Analytics
• Adobe Media Optimizer
• Amazon SES
• AppNexus
• Apple Maps
• Atlassian Cloud
• AudioEye
• Barracuda Networks
• Baynote
• Blackline
• BounceExchange
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Emma
• Eprize
• ExactTarget
• Facebook Custom Audiences
• Facebook Like Button
• Facebook Login (Connect)
• Facebook Widget
• Gem
• Google AdWords Conversion
• Google Analytics
• Google Business Profile
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Hotjar
• Krux
• MediaMath
• Microsoft Office
• Mobile Friendly
• Monetate
• Mozu
• Outlook
• Paypal
• Postpresso
• PowerReviews
• React Redux
• Remote
• Route 53
• Salesforce
• Salesforce Live Agent
• Security
• Sendgrid
• SiteCore
• Slack
• Stripe
• Tableau
• Varnish
• Vimeo
• Wistia
• WordPress.org
• Wordpress.com
• Workday
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Yelp
• Yieldify
• YouTube
• iCIMS

Buyer Teams to Target

Operations & Restaurant Management

• Vice President of Operations
• Director of Restaurant Operations
• Regional Operations Manager
• Restaurant General Manager
• District Manager
• Store Manager

Marketing & Guest Experience

• Chief Marketing Officer
• Director of Marketing
• Customer Experience Manager
• Brand Strategy Manager
• Digital Marketing Manager
• Loyalty Program Manager

Information Technology & Digital

• Chief Information Officer
• Director of IT
• Head of Digital Transformation
• IT Infrastructure Manager
• E-commerce Manager
• Application Development Manager

Supply Chain & Procurement

• Vice President of Supply Chain
• Director of Procurement
• Supply Chain Manager
• Category Manager
• Logistics Manager
• Inventory Control Manager

What They Buy

• Restaurant kitchen equipment and supplies
• Food and beverage ingredients
• Retail merchandise and gift items
• Point-of-sale and payment solutions
• Customer experience and loyalty software
• Business analytics and CRM platforms
• Facilities maintenance and cleaning services

Signals to Watch

• 🗺️ Opening of new restaurant locations
• 🫂 Executive or leadership team changes
• 📆 Large-scale hiring for operations or IT positions
• 🚀 Rollout of new menu items or retail products
• 💻 Investment in new digital technology or platforms
• 🤝 Announced strategic partnerships or collaborations