Clayton

Overview

Clayton Homes is the largest builder of manufactured and modular homes in the United States, established in 1956 by Jim Clayton. Headquartered in Maryville, Tennessee, it has been a wholly owned subsidiary of Berkshire Hathaway since 2003. The company operates through subsidiaries such as Clayton Home Building Group and Vanderbilt Mortgage, delivering services ranging from manufacturing to financing and insurance.

Offering a wide range of affordable housing options—including manufactured homes, modular homes, tiny homes, and commercial buildings—Clayton Homes prioritizes energy efficiency, premium materials, and customizable designs. With over 350 home centers across the nation, Clayton Homes strives to make homeownership attainable for American families, maintaining a strong presence in more than 24 states.

Basic Information

Contact Details

• Phone: +1 865-380-3000
• Website: claytonhomes.com
• LinkedIn: linkedin.com/company/clayton-homes
• Twitter: twitter.com/claytonhomes
• Facebook: facebook.com/ClaytonHomes

Key Focus Areas & Initiatives

• Affordable, energy-efficient manufactured and modular homes
• Customizable home designs and premium building materials
• Home financing and insurance through subsidiary services
• Home automation and smart technology integration
• Sustainable building practices and eco-friendly innovation
• Expansion of home centers across multiple states
• Delivering attainable homeownership solutions

Technologies Used

• .NET
• ABB Robotics
• ACL
• AWS Analytics
• Act!
• Adobe Creative Suite
• Adobe InDesign
• Adobe Photoshop
• Adobe Photoshop Lightroom
• Amazon AWS
• Amazon Associates
• Apple iOS
• Atlassian Cloud
• AutoCAD
• BILL
• Backbase DFM
• Bing Ads
• Bluekai
• Brightcove
• Buildertrend
• C#
• CAT
• CONTROL
• CPMStar
• Canva
• Cascade CMS
• Cisco WebEx Teams
• Concur
• DocuSign
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Electron
• Elite Software HVAC Solution
• Emma
• Excel4Apps
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FedEx
• Git
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Tag Manager
• HireRight
• Hubspot
• IBM Spectrum LSF
• Infolinks
• Instagram
• Intel Cyclone
• Jack Henry Yellow Hammer
• Jira
• Level 3 Communications
• LivePerson Monitor
• Logitech Video Conferencing
• Mag+
• Mailchimp Mandrill
• Matterport
• Micro
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft Teams
• Microsoft Teams Rooms
• Mobile Friendly
• OPERA Cloud PMS
• Omnitracs XRS
• OnBase
• OpenText RightFax
• Oracle Analytics Cloud
• Oracle Essbase
• Outlook
• Remote
• Riverbed SteelCentral
• Route 53
• SAP
• SAP Extended Warehouse Management
• SES
• Salesforce
• Salesforce CRM Analytics
• Segment.io
• SharePoint
• Signal by BrightTag
• Simpli.fi
• SiteDocs
• Slack
• Smartsheet
• Sun Fire Server Systems
• Tableau
• Taboola
• Tampa AS400 Inc
• The Trade Desk
• TikTok
• Tor
• Typekit
• Vantage Media
• Visual Website Optimizer
• Wider Planet
• Wistia
• Workday
• Workday Recruit
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Zoomdata
• ebs
• iland
• mabl

Buyer Teams to Target

Engineering & Construction Technology

• Director of Construction Technology
• Construction Project Manager
• Manufacturing Engineer
• Process Improvement Manager
• CAD/BIM Specialist
• Facility Automation Lead

Home Sales & Customer Experience

• Sales Operations Manager
• Regional Sales Director
• Home Center Manager
• Customer Experience Lead
• Client Solutions Specialist
• Inside Sales Representative

Marketing & Brand Development

• Marketing Director
• Digital Marketing Manager
• Brand Strategy Lead
• Community Relations Manager
• Content Marketing Specialist
• PR & Communications Coordinator

Finance & Homeownership Services

• Director of Lending Solutions
• Mortgage Operations Manager
• Financial Analyst
• Home Insurance Specialist
• Compliance Officer
• VP of Homeownership Services

What They Buy

• Building materials & prefabricated components
• Home automation and smart home technology
• Energy-efficient appliances and HVAC systems
• Construction management and analytics software
• Customer relationship management platforms
• Mortgage origination & loan processing tools
• Fleet & logistics management solutions

Signals to Watch

• 🚀 Launch of new home models or product lines
• 🗺️ Expansion into new states or regions
• 🧑‍💻 Changes in construction or automation technology stack
• 🤝 Partnerships with builders or finance companies
• 📆 Large-scale hiring for sales, engineering, or marketing roles
• 🫂 Executive or leadership team restructures