boAt Lifestyle

Overview

boAt Lifestyle is an Indian electronics brand founded in 2014 by Aman Gupta and Sameer Mehta. It specializes in audio products and accessories, focusing on providing stylish, durable, and affordable solutions for young consumers. The brand has quickly become a leader in the Indian audio technology market, with a strong identity rooted in youth culture and lifestyle.

Offering a diverse range of products, including wired and truly wireless earphones, headphones, speakers, smartwatches, travel chargers, and premium cables, the company operates primarily through a direct-to-consumer model. boAt utilizes online marketplaces such as Amazon and Flipkart for a significant portion of its sales, while also expanding its presence in retail chains. With a loyal customer base known as "boAtheads," the brand engages its audience through creative marketing campaigns and celebrity partnerships to enhance its visibility and appeal.

Basic Information

Contact Details

• Phone: +91 22691 81920
• Website: boat-lifestyle.com
• LinkedIn: linkedin.com/company/boat-lifestyle

Key Focus Areas & Initiatives

• consumer electronics
• audio
• wireless earphones
• cables & chargers
• bluetooth audio
• speakers
• home audio
• headphones
• earphones
• true wireless
• smart audio
• youth brand
• lifestyle
• passion
• hustle
• top global
• top 5
• community
• make in india
• manufacturing
• technology
• dowhatfloatsyourboat
• computers & electronics manufacturing
• consumers
• hardware
• communities
• mechanical or industrial engineering
• electrical/electronic manufacturing

Technologies Used

• AI
• Adobe Media Optimizer
• Amadesa
• Amazon AWS
• Amazon Associates
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• CrazyEgg
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Hotjar
• Linkedin Marketing Solutions
• Lucky Orange
• Micro
• Mobile Friendly
• Remote
• Route 53
• Shopify
• Shopify Plus
• Twitter Advertising
• Ve Interactive
• Vimeo
• VueJS
• Vzaar
• YouTube
• greyscale - grey
• reCAPTCHA

Affiliated Organizations & Regional Branches

• COVE IoT - KaHa Pte Ltd