Blinkit

Overview

Blinkit is a leading quick commerce platform in India, specializing in delivering groceries and daily essentials within approximately 10 minutes. Founded in 2013 as Grofers and rebranded in 2021, it operates from its headquarters in Gurgaon. The company partners with local stores and delivery providers, utilizing a marketplace model to fulfill orders without owning physical stores or warehouses. In 2022, Blinkit was acquired by Zomato and has reached a valuation of $1.01 billion.

The platform offers a wide range of products, including groceries, fresh produce, personal care items, snacks, beverages, electronics, and beauty products. Customers can place orders through its mobile apps and website, benefiting from features like real-time tracking and automated inventory management. Serving over 20 major cities in India, including Delhi NCR, Mumbai, and Bengaluru, the platform is recognized as the most used grocery delivery application in the country. The company is focused on enhancing operational efficiency and profitability while continuing to expand its reach.

Basic Information

Contact Details

• Phone: +91 11 3355 2400
• Website: blinkit.com
• LinkedIn: linkedin.com/company/letsblinkit

Key Focus Areas & Initiatives

• Quick commerce grocery and essentials delivery
• Partnership with local stores and delivery providers
• Marketplace fulfillment without owning physical stores
• Expansion across major Indian cities
• Mobile app and website with real-time tracking
• Inventory automation and operational efficiency
• Enhancing profitability and market reach

Technologies Used

• AI
• CloudFlare Hosting
• Cloudflare DNS
• Gmail
• Google Apps
• Mailchimp Mandrill