Beyond Blue

Overview

Australia's leading mental health and wellbeing support organization, established in October 2000. It operates as a national, independent, not-for-profit entity dedicated to reducing stigma and raising awareness of mental health conditions. It provides free, confidential support through various channels, including a 24/7 helpline, web chat, email support, online forums, and telephone counselling, all delivered by trained mental health professionals.

The organization offers a range of programs and resources, such as "Be You," which supports mental health in schools, and "NewAccess," a structured coaching program for adults and small business owners. It focuses on key areas like depression, anxiety disorders, and suicide prevention, aiming to improve help-seeking behavior and facilitate collaboration and research. With a vision for all Australians to achieve their best possible mental health, it partners with various organizations, including government agencies, educational institutions, and community groups, to enhance access to mental health support.

Basic Information

Contact Details

• Phone: +61 1300 224 636
• Website: beyondblue.org.au
• LinkedIn: linkedin.com/company/beyondblue

Key Focus Areas & Initiatives

• Depression and anxiety awareness campaigns
• Suicide prevention programs
• 24/7 mental health support helpline
• Mental health advocacy and policy reform
• Mental health education in schools and workplaces
• Inclusive support for LGBTIQ+ and multicultural communities
• Confidential online forums and peer support networks
• Community outreach and rural mental health programs

Technologies Used

• AWS Trusted Advisor
• Adobe Media Optimizer
• Amazon SES
• Apache
• Atlassian Cloud
• Azure Active Directory
• Bootstrap Framework
• CSC Corporate Domains
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Ads
• Google Analytics
• Google Dynamic Remarketing
• Google Play
• Google Search Console
• Google Tag Manager
• Linkedin Marketing Solutions
• Micro
• Microsoft Azure Monitor
• Mobile Friendly
• Outlook
• Salesforce
• Salesforce Live Agent
• Semrush
• SharePoint
• Stripe
• Vimeo
• YouTube

Buyer Teams to Target

Community Engagement & Partnerships

• Community Programs Manager
• Partnerships Coordinator
• Community Engagement Specialist
• Volunteer Program Lead
• Fundraising Manager
• Government Relations Advisor

Digital & Technology

• Head of Digital Transformation
• IT Manager
• Web Development Lead
• CRM Administrator
• ICT Project Manager
• Data Privacy Officer

Mental Health Services & Operations

• Director of Services
• Crisis Support Supervisor
• Mental Health Program Lead
• Clinical Quality Officer
• Support Services Coordinator
• Telehealth Manager

Marketing & Advocacy

• Campaigns Manager
• Advocacy Lead
• Digital Marketing Specialist
• Content Strategy Manager
• Media Relations Officer
• Communications Advisor

What They Buy

• Cloud infrastructure & hosting services
• CRM & donor management software
• Helpline management platforms
• Digital marketing and analytics tools
• Telehealth solutions and secure communications
• Learning management and e-learning systems
• Community engagement & survey tools

Signals to Watch

• 📆 New job postings for clinical or digital roles
• 💰 Recent government grants or mental health funding increases
• 🚀 Launch of new digital services or programs
• 🤝 Partnerships with educational or public health organizations
• 🧑‍💻 Technology migrations or website updates
• 🗣️ Major public awareness campaigns or events