Beauty For All Industries (BFA)

Overview

Based in San Mateo, California, this beauty company serves as the parent for major beauty subscription brands including IPSY and BoxyCharm, as well as the brand incubator Madeby Collective and the personal care line Refreshments. Established in 2020 following the acquisition of BoxyCharm by IPSY, the organization focuses on enhancing beauty experiences through personalized subscriptions and innovative product offerings.

Core services include personalized beauty subscriptions delivering curated Glam Bags and boxes with sample-size and full-size products. Machine learning is used to tailor selections to individual preferences. The company also supports new brand launches via Madeby Collective and offers vegan, cruelty-free products under Refreshments, while fostering a vibrant, inclusive beauty community.

Basic Information

Contact Details

• Phone: +1 888-769-4526
• Website: ipsycorporate.com
• LinkedIn: linkedin.com/company/bfaindustries

Key Focus Areas & Initiatives

• ecommerce
• subscription
• technology
• machine learning
• engineering
• developers
• software engineering
• artificial intelligence
• data sciences
• analytics
• data analytics
• technology, information & media
• beauty subscription innovation
• community-first mindset
• digital native platform
• black and latinx-led brands
• community engagement
• brand equity
• product innovation
• retail
• the out list
• product formulation standards
• d2c
• beauty influencer collaborations
• sustainable practices
• employee diversity
• b2c
• inclusive marketing
• e-commerce
• sustainability
• brand investment
• subscription box
• digital marketing
• brand partnerships
• cosmetics
• microbead ban
• consumer goods
• vegan and cruelty-free products
• ingredient policy
• beauty brand support
• sustainable packaging
• beauty discovery platform
• consumer goods & retail
• beauty content creators
• product curation
• beauty industry leadership
• retail trade
• personalization
• beauty innovation
• clean beauty
• beauty data analytics
• beauty product vetting
• climate action
• market insights
• beauty brands
• personal care
• brand collaborations
• toxic ingredient restrictions
• services
• machine learning technology
• customer retention
• beauty community
• consumer data points
• remote work
• beauty subscription
• product sourcing support
• product reviews
• inclusive beauty campaigns
• self-expression
• ipsy clean standard
• diversity initiatives
• diversity and inclusion
• beauty platform
• customer experience
• impact report
• community representation
• beauty for all
• personalized beauty
• market expansion into mexico
• consumer feedback
• beauty content creation
• data-driven decisions
• beauty products
• consumer products & retail
• consumer internet
• consumers
• internet
• information technology & services
• environmental services
• renewables & environment
• marketing & advertising
• beauty
• apparel & fashion

Technologies Used

• AI
• AT Internet
• Ad Astra
• Adobe Media Optimizer
• Amazon AWS
• Amazon Associates
• Amazon SES
• Atlassian Cloud
• Bing Ads
• Cedexis Radar
• DataXu
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Plus
• Google Tag Manager
• Greenhouse.io
• HasOffers
• Jobvite
• Mobile Friendly
• New Relic
• Optimizely
• Outlook
• Qualaroo
• Render
• Route 53
• Segment.io
• Sendgrid
• Slack
• Snyk Code (SAST)
• SparkPost
• TikTok
• Twitter Advertising
• Vimeo
• Webflow
• YouTube
• Zendesk
• greyscale - grey
• iTunes

Affiliated Organizations & Regional Branches

• IPSY