Bacardi

Overview

Bacardi is a family-owned international spirits company founded in 1862 by Don Facundo Bacardí Massó in Santiago de Cuba. It is renowned for revolutionizing rum-making with its smooth, light-bodied BACARDÍ® rum, which has become a staple in cocktail culture. The company's iconic bat logo represents good health, fortune, and family unity, making it a recognizable brand worldwide.

While the company primarily focuses on rum, it has expanded its product range to include various styles and flavors of spirits, catering to diverse consumer preferences. Bacardi boasts a strong global presence and is the largest privately held international spirits company. The organization serves a wide customer base, from casual drinkers to cocktail enthusiasts and hospitality professionals, emphasizing the social experience of sharing drinks and celebrating moments together.

Basic Information

Contact Details

• Website: bacardi.com
• LinkedIn: linkedin.com/company/bacardi

Key Focus Areas & Initiatives

• Premium spirits
• Supply chain
• Logistics
• Trade marketing
• Luxury and super premium products
• Operations and finance
• Sales and commercial initiatives
• Beverage manufacturing
• Cocktails and cocktail culture
• Global reach
• Family legacy
• Alcoholic beverages
• Sustainable sourcing
• Distillation technology
• Cuban rum history
• E-commerce
• Distillery tours
• Retail
• Rum and flavor profiles
• Sustainability initiatives
• Heritage and innovation
• Environmental responsibility
• Rum aging techniques
• Distribution & logistics
• Premium quality
• Innovative distillation
• Product diversification
• Bottle design
• Customer experience
• Consumer goods retail
• Tourism
• Brand legacy and symbols
• Cuban origins
• Rum cocktail recipes
• Events
• Craftsmanship
• Environmental initiatives
• Ready-to-drink premium rum blends
• Mixers and cocktail ingredients
• Quality control and assurance
• Product development and innovation

Technologies Used

• ASP.NET
• Atlassian Cloud
• CSC Corporate Domains
• Facebook Login (Connect)
• Facebook Widget
• Google Tag Manager
• Microsoft Office 365
• Microsoft-IIS
• Mobile Friendly
• OneTrust
• Outlook
• Route 53
• Shopify Plus
• The Trade Desk
• Webflow
• WordPress.org
• Workday
• YouTube
• Zendesk

Affiliated Organizations & Regional Branches

• Ilegal Mezcal
• Stillhouse Spirits
• Angel's Envy
• Angel's Envy Whiskies/Louisville Distilling Company, LC
• Tequila Patrón
• Bacardi & Company Limited