Auchan Retail

Overview

Auchan Retail is a French multinational retail group and one of the world's top ten retailers. Founded in 1961 by Gérard Mulliez, the company is family-owned and headquartered in Croix, France. It pioneered the hypermarket concept in 1967, merging supermarket goods with department store offerings to reach a broader customer base.

The group operates across a wide range of retail formats such as large supermarkets, hypermarkets, convenience stores, and e-commerce platforms. Its vast assortment includes fresh groceries, apparel, consumer electronics, home goods, and sporting equipment. Auchan Retail also operates businesses in real estate and restaurant services, centering its strategy on affordable products for families and everyday shoppers.

Basic Information

Contact Details

• Phone: +33 3 20 81 68 00
• Website: auchan-retail.com
• LinkedIn: linkedin.com/company/auchan

Key Focus Areas & Initiatives

• Retail innovation and development of the hypermarket concept
• Omnichannel and e-commerce shopping experiences
• Sustainable sourcing and eco-friendly product initiatives
• Food safety, traceability, and customer health focus
• Affordable pricing and value-sharing with customers
• Expansion of private label products
• Digital transformation of supply chain and store operations
• Reduction of food waste and adoption of circular economy practices

Technologies Used

• .NET
• 33Across
• AI
• ANGEL LMS
• Adform
• Adobe Creative Cloud
• Adobe Media Optimizer
• Amadesa
• Amazon Managed Streaming for Apache Kafka (Amazon MSK)
• Amazon SES
• Apache
• AppNexus
• Apple macOS Big Sur
• Arena PLM
• Atlassian Cloud
• Autodesk BIM Collaborate
• Autopilot
• Bazaarvoice
• Bing Ads
• CSC Corporate Domains
• Canva
• Cedexis Radar
• ChatBot
• Cloudinary
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Electron
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flix Media
• Gem
• GitHub Hosting
• Gmail
• Google
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Sheets
• Google Sites
• Google Tag Manager
• Google Workspace
• HTML Pro
• IBM ILOG CPLEX Optimization Studio
• Iadvize
• Jira
• Lansweeper
• Magento
• Magento Enterprise
• MailJet
• MercuryGate TMS
• Microsoft Azure Hosting
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft PowerShell
• Mobile Friendly
• Mode
• Netskope
• OneStream
• OneTrust
• OpenX - Exchange
• Peek
• Pingdom
• Playwright
• PowerBI Tiles
• PrestaShop
• ProPricer
• RTB House
• React
• React Redux
• Rubicon Project
• SAP Ariba Platform
• SAP Contract Lifecycle Management (CLM)
• Salesforce
• Salesforce CRM Analytics
• Salesforce Marketing Cloud
• SendInBlue
• Slack
• TUNE
• Taboola
• Taboola Newsroom
• TripleLift
• Vimeo
• Visual Website Optimizer
• VueJS
• WMS
• YouTube
• Zendesk

Buyer Teams to Target

Retail Operations & Supply Chain

• Director of Store Operations
• Head of Supply Chain
• Logistics Manager
• Procurement Lead
• Distribution Center Manager
• Quality Assurance Manager

Information Technology & Digital Transformation

• Chief Information Officer
• IT Security Manager
• Head of E-commerce
• Digital Solutions Architect
• IT Infrastructure Manager
• Data Analytics Lead

Merchandising & Product Development

• Head of Merchandise
• Category Manager
• Private Label Director
• Product Sourcing Manager
• Product Development Lead
• Supplier Relationship Manager

Marketing, Customer Experience & Sustainability

• Chief Marketing Officer
• Customer Experience Manager
• Head of Sustainability
• Loyalty Program Director
• Brand Manager
• Corporate Social Responsibility Lead

What They Buy

• Retail and e-commerce software platforms
• Supply chain and logistics optimization solutions
• Enterprise cloud services and hosting
• Point-of-sale and store automation systems
• Customer engagement and loyalty platforms
• Food safety and traceability technologies
• Sustainable packaging and eco-friendly products

Signals to Watch

• 📆 New hypermarket or store openings announced
• 🌐 Launch of new e-commerce initiatives
• 🌱 Sustainability or circular economy projects
• 🤝 Partnerships with local producers or technology firms
• 🧑‍💻 Investments in retail automation or digital transformation
• 🫂 Executive leadership changes in operations or IT