directory

Asda | Company Profile

Company Directory for Asda

Team Bitscale

— 1 min read

Asda

Overview

Asda is a prominent retailer in the United Kingdom, established in 1965 from the merger of the Asquith brothers' Queen's Supermarkets and Associated Dairies. The company serves over 18 million customers weekly through a network of 650 locations, including supercentres, superstores, and supermarkets. Known for its commitment to value and savings, the organization offers a wide range of grocery and food products alongside general merchandise.

In addition to its extensive product offerings, Asda provides specialty services such as in-store pharmacies and petrol stations. The company has embraced online retail, with services like Grocery Home Shopping and Click and Collect, reaching 98 percent of UK homes through its digital platforms. The George brand features clothing and fashion items, further diversifying their retail offerings.

Basic Information

Industry retail
Founded 1949
Revenue 27B
Headquarters Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD, United Kingdom
Parent Organization TDR Capital
Alexa Ranking 5018

Contact Details

Key Focus Areas & Initiatives

  • Retail and online grocery shopping
  • Click and Collect and home delivery
  • Diverse product range including fresh produce, bakery, and general merchandise
  • Supercentres, superstores, and supermarkets across the UK
  • George clothing and fashion brand
  • In-store pharmacies and petrol stations
  • Discount grocery and value retail
  • Loyalty programs and customer rewards
  • Sustainable and local products
  • Digital transformation and omnichannel retailing

Technologies Used

  • Bootstrap Framework
  • CloudFlare Hosting
  • Cloudflare DNS
  • Demandware
  • Demandware Analytics
  • DoubleClick
  • DoubleClick Conversion
  • Drupal
  • ExactTarget
  • Freshdesk
  • Google AdSense
  • Google AdWords Conversion
  • Google Analytics
  • Google Analytics Ecommerce Tracking
  • Google Dynamic Remarketing
  • Google Remarketing
  • Google Tag Manager
  • Magento
  • Magento 2 Enterprise
  • Magento Enterprise
  • Mobile Friendly
  • Netlify
  • New Relic
  • Nginx
  • OneTrust
  • React Redux
  • Ruby On Rails
  • Salesforce
  • Salesforce Commerce Cloud
  • Taboola Newsroom
  • The Trade Desk
  • Trustpilot
  • VueJS
  • Workday
  • accessiBe

Affiliated Organizations & Regional Branches

Read more