AMOREPACIFIC

Overview

AMOREPACIFIC Corporation is South Korea's largest beauty and cosmetics company, originally established in 1945 as Pacific Chemical. With a diverse portfolio of over 30 brands, the company is renowned for its innovative products spanning beauty, personal care, health, and household categories. It has championed sustainable sourcing, particularly from Jeju Island botanicals, and aspires to be recognized as the “Asian Beauty Creator.”

The company introduced pivotal innovations such as Korea's first plant-based pomade and the world's first oriental medicine-based cosmetics. Its offerings, which often highlight natural Korean ingredients like ginseng and green tea, include distinguished brands such as Sulwhasoo, Laneige, and Innisfree. AMOREPACIFIC remains committed to research and development, customer-centric advancements, and ethical business practices, while maintaining an expansive global distribution network.

Basic Information

Contact Details

• Phone: +82 80-023-5454
• Website: apgroup.com
• LinkedIn: linkedin.com/company/amorepacific

Key Focus Areas & Initiatives

• Sustainable sourcing and eco-friendly packaging
• Research and development in biotechnology and skincare innovation
• AI-powered personalized beauty solutions
• Use of natural Korean ingredients such as ginseng and green tea
• Global expansion and brand development
• Customer-centric approach and experience
• Digital beauty ecosystem and clinical trials
• Investment in biodiversity and green manufacturing

Technologies Used

• 24-7 Media
• Amazon Advertising
• Amazon Associates
• Apple macOS
• Branding Brand
• Ceridian Powerpay
• Cisco WebEx Teams
• Google Tag Manager
• Greenhouse
• HireRight
• Instagram
• LinkedIn Recruiter
• Microsoft 365
• Microsoft Excel
• Microsoft Exchange Server 2003
• Microsoft Office
• Microsoft OneDrive
• Microsoft PowerPoint
• Mobile Friendly
• Netskope Cloud Access Security Broker (CASB)
• OneTrust Tech Risk & Compliance
• Postpresso
• Profitero
• Rakuten Affiliate Network
• React
• Reddit for business
• Route 53
• SAP
• Secured MVC Forum on Windows 2012 R2
• SharePoint
• Shopee
• Shopify
• Slack
• TikTok
• Traackr
• YouTube

Buyer Teams to Target

Product Innovation & R&D

• Director of Research & Development
• Head of Product Innovation
• Senior Skincare Scientist
• Biotechnology Lead
• Innovations Manager
• Clinical Trials Supervisor

Marketing & Digital Strategy

• Chief Marketing Officer
• Head of Digital Campaigns
• Brand Manager
• E-commerce Strategy Lead
• Social Media Director
• Partnerships Manager

Sustainable Sourcing & Operations

• Chief Sustainability Officer
• Director of Supply Chain
• Procurement Manager
• Environmental Compliance Specialist
• Global Operations Lead
• Manufacturing Innovation Manager

Information Technology & Digital Platforms

• Chief Information Officer
• IT Infrastructure Manager
• Head of Digital Transformation
• CRM Systems Lead
• E-commerce Platform Engineer
• Data Analytics Manager

What They Buy

• Advanced laboratory and R&D equipment
• Beauty tech and AI-powered personalization platforms
• Cosmetic raw materials and sustainable packaging
• Cloud infrastructure and collaboration tools
• E-commerce and digital marketing solutions
• Supply chain and sustainability management software
• Consumer insights and analytics services

Signals to Watch

• 💡 Launch of a new AI-driven beauty product or platform
• 🌍 Announcements of global market entry or expansion
• 🌱 Investment in new sustainability initiatives or certifications
• 🧑‍🔬 New hires in research, data science, or digital innovation roles
• 🤝 Strategic partnerships with biotech or tech companies
• 📣 Major rebrand or marketing campaign launch