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Affinity Global Inc. | Company Profile

Company Directory for Affinity Global Inc.

Team Bitscale

— 2 min read

Affinity Global Inc.

Overview

Affinity Global Inc. is a global AdTech company founded in 2006 and based in Chicago, Illinois. The company specializes in AI-powered, privacy-first solutions that help publishers maximize revenue and enable advertisers to reach audiences outside major platforms like Google and Meta. With around 391 employees and $32.6 million in revenue, Affinity operates in multiple regions, including the US, UK, EU, India, Indonesia, and China.

The organization offers a range of SaaS technologies and innovative ad formats through five business units: Veve, SitePlug, mCanvas, Yield Solutions, and AdOpsOne. Its solutions support various advertising needs, from app installs and e-commerce monetization to brand engagement and optimized ad operations. Affinity collaborates with over 2,400 partners, including Fortune 500 brands such as Amazon and Walmart, serving both independent app developers and e-commerce media companies.

Basic Information

Industry Information Technology & Services
Founded 2006
Revenue 27M
Headquarters 20 North Upper Wacker Drive, Chicago, IL 60606, United States
Languages English
Parent Organization Hostway

Contact Details

Key Focus Areas & Initiatives

  • Rich media video mobile ads
  • Display SSP
  • Yield optimization
  • Direct navigation
  • XML ad feeds
  • Adtech
  • Ad inventory monetization
  • Programmatic yield
  • AI-powered ad optimization
  • Omnichannel marketing
  • Cookie-less targeting
  • Ad network
  • First-party data collection
  • Cookie-less advertising
  • User journey analytics
  • Media buying automation
  • Supply-side platform
  • First-party data monetization
  • Automation platform
  • Ad inventory optimization
  • Publisher monetization
  • User targeting
  • Global advertising network
  • Privacy-first ad solutions
  • Performance marketing
  • Multi-channel ad delivery
  • Digital media monetization
  • Demand partner integration
  • Cross-platform advertising
  • Advertising technology
  • Omnichannel ad tech
  • Brand advertising
  • CPRA compliance
  • Global ad network
  • Ad revenue growth
  • Ad revenue optimization
  • First-party data
  • Subscription monetization
  • Scalable ad solutions
  • Digital media
  • Ad personalization
  • Performance marketing tools
  • Data analytics
  • GDPR compliance
  • Privacy-compliant advertising
  • Affiliate marketing
  • Customer experience
  • Performance analytics
  • Demand generation
  • User engagement
  • Brand awareness
  • Digital advertising
  • Automated affiliate workflows
  • Automation
  • On-device ad formats
  • Real-time bidding
  • Programmatic advertising
  • Omnichannel ad ecosystem
  • Ad campaign optimization
  • Privacy-compliant ad targeting
  • Cookie consent management
  • Creative optimization
  • User retention
  • Multichannel advertising
  • Personalized advertising
  • Revenue optimization
  • Client reporting
  • B2B partnerships
  • Market expansion
  • Competitive advantage
  • E-commerce
  • Marketing & advertising
  • Consumer internet

Technologies Used

  • AI
  • Android
  • Atlassian Cloud
  • Bootstrap Framework
  • DigitalOcean
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Font API
  • Google Tag Manager
  • Microsoft Office 365
  • Mobile Friendly
  • Nginx
  • OneTrust
  • Outlook
  • PostAffiliatePro
  • Route 53
  • WordPress.org

Affiliated Organizations & Regional Branches

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