Accor

Overview

Accor is a prominent global hospitality group founded in 1967 and headquartered in France. The company operates over 5,400 hotels across more than 110 countries, offering more than 1 million rooms under 45+ hotel brands that range from luxury to economy. Its diverse portfolio includes well-known brands such as Sofitel, Raffles, Fairmont, Novotel, and ibis, as well as 10,000 restaurants and bars, wellness centers, and coworking spaces.

With a rich history of innovation in the hospitality industry, beginning with the launch of its first Novotel hotel in Lille, France, the company has expanded significantly through acquisitions and diversification into catering, leisure tourism, and travel management. Accor emphasizes sustainability and personalized guest experiences, is publicly traded on Euronext Paris, and pursues initiatives in lifestyle brands and urban mobility in response to evolving market demands.

Basic Information

Contact Details

• Phone: +33 1 61 61 80 80
• Website: accor.com
• LinkedIn: linkedin.com/company/accor

Key Focus Areas & Initiatives

• hospitality & catering
• community engagement
• diverse portfolio
• hotel brand management
• hospitality group
• digital loyalty programs
• luxury hotels
• management contracts
• loyalty program
• market expansion
• sustainable hotel development
• services
• hospitality
• hotel design
• brand portfolio
• hotel industry leadership
• customer loyalty
• asset-light business model
• sustainable tourism
• midscale hotels
• hotel digital transformation
• luxury and economy brands
• hotels (except casino hotels) and motels
• asset-light hotel model
• hotel management services
• hotel brand diversification
• hotel development
• hotel management
• sustainable practices
• hotel sustainability
• guest experience
• hotel partnership strategies
• customer experience
• customer engagement
• hotel guest engagement
• hotel expansion in asia-pacific
• hotel revenue management
• hotel portfolio
• hotel community engagement
• brand expansion
• hotel customer retention
• hotel sustainability initiatives
• hotel loyalty ecosystem
• hotel services
• hotel market growth
• hotel industry sustainability
• community programs
• global presence
• hotel digital platforms
• hotel development projects
• global expansion
• experience portfolio
• b2b
• environmental sustainability
• luxury brands
• luxury hotel experiences
• digital loyalty platform
• hotel brands
• sustainable hospitality
• b2c
• market presence
• diversified hospitality
• responsible tourism
• hotel innovation
• wellness facilities
• digital loyalty
• hotel franchising
• hotel brand portfolio
• customer loyalty programs
• hotel management technology
• hotel operations
• hotel technology
• luxury hotel brands
• hotel innovation strategies
• hotel management solutions
• lifestyle brands
• hotel industry
• hotel marketing
• digital booking
• digital transformation
• hotel environmental policies
• hotel social responsibility
• hotel operational excellence
• flexible workspaces
• economy hotels
• hotel customer service
• hotel customer experience enhancement
• food and beverage
• hospitality solutions
• digital booking platforms
• luxury and lifestyle hotels
• hotel partnerships
• corporate responsibility
• e-commerce
• distribution
• leisure, travel & tourism
• food & beverages
• consumer goods
• consumers
• consumer internet
• internet
• information technology & services

Technologies Used

• .GIS
• .NET
• AB Tasty
• ACL
• ADP
• AI
• AMP
• ANGEL LMS
• AT Internet
• AT&T
• AWS Trusted Advisor
• AboveNet
• Act!
• Adobe Creative Suite
• Adobe Experience Manager
• Air
• Akamai Connected Cloud (formerly Linode)
• Altair Radioss
• Amazon Kinesis
• Amazon SES
• Angular JS v1
• Apache
• Apache Ranger
• Apache Superset
• AppFolio Property Manager
• Apple iPod
• ArcGIS Field Maps
• Asana
• Atlassian Cloud
• Azure Linux Virtual Machines
• BASE
• Bing
• BirchStreet Procure-to-Pay
• Blackbaud Raiser's Edge NXT
• Blue Coat ProxySG
• Bluekai
• Bootstrap Framework
• Brightcove
• BugHerd
• CAT
• CET
• CONTROL
• CPMStar
• CSS
• Canon Printers
• Canva
• Carbon
• Cedexis Radar
• Cisco Meraki MS
• Clip Studio Paint
• Confluence
• Conviva Operational Data Platform
• Cortex XDR
• Coupa
• Cvent
• Dahua
• DatoCMS
• Dayforce
• Dell ECS Enterprise Object Storage
• Dell iDRAC (Integrated Dell Remote Access Controller)
• Delphi
• Deltek ComputerEase
• Drone
• Dropbox
• EMC
• Electron
• Elite Software HVAC Solution
• FRAC Pumps
• Facebook
• FastBooking
• FreePBX
• Front
• Gem
• Git
• GitLab
• Google
• Google AdWords Conversion
• Google Ads
• Google Analytics
• Google Analytics 4 (GA4)
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Search Console
• Google Tag Manager
• Gulp
• Harmony Email & Collaboration
• Hubspot
• IBM Tivoli OMEGAMON
• IBM Watson
• ICP
• IDEAS
• ISO+™
• InTouch
• Incapsula
• Infor SunSystems
• Instagram
• Intelex EHSQ
• Interflex SP-Expert
• Inventor
• Jest
• Jira
• Jonas POS
• Kelio
• Kyriba
• LeanIX Enterprise Architecture Management
• Less
• Lightspeed
• Linkedin Marketing Solutions
• Localist
• MEX Maintenance Software
• Magento
• Medallia Video
• Meetrics
• Metadata Hub
• Micro
• Micros
• Microsoft Active Directory Federation Services
• Microsoft Application Insights
• Microsoft Excel
• Microsoft Forms
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Microsoft Windows Defender Antivirus
• Microsoft Windows Server 2012
• Mobile Friendly
• Multilingual
• Neogov HRMS
• Nginx
• Nielsen Display Ads (Formerly eXelate)
• Ning
• OPERA Cloud PMS
• Office365
• OneStream
• OneTrust
• OneTrust Tech Risk & Compliance
• Opentable
• Outlook
• PEO
• PagerDuty Incident Response
• Pardot
• Personio
• Pilot AI
• Pinterest
• Pipedrive
• Pole Star SSAS Management
• Postpresso
• Pravega
• Python
• Qualtrics
• Quip
• REST
• ROOM
• ROSS
• ReadyAPI
• Recap
• RedheadLabs
• ReviewPro
• Reviews
• Revinate Ivy
• Ruxit
• SAP
• SAP Concur
• SES
• SOCi
• SQL
• SS&C
• Salesforce
• Salesforce CRM Analytics
• Salesforce Heroku
• Salesforce Service Cloud
• Sass
• Scene7
• Security
• SendInBlue
• ServiceNow Configuration Management Database
• SevenRooms
• SharePoint
• Shutterstock
• Silverware
• SmartRecruiters
• Snow
• Snowflake
• Snowplow
• Social Tables
• SpaSoft
• Spark
• Sprinklr Social
• Stormshield
• Stripe
• Sustainalytics
• TCP TimeClock Plus
• Tableau
• TikTok
• TikTok Ads
• Tor
• Totango
• Travelport GDS
• Tricentis Neoload
• TrustYou
• Twilio SendGrid Email Marketing Campaigns
• Twitter Advertising
• Typsystem for G Suite
• VISI
• Varnish
• Vero
• Vimeo
• Visio
• Vizergy Central Reservation System
• VueJS
• WebOffice
• WhatsApp
• Wistia
• WordPress.org
• X
• YouTube
• Zoho Projects
• ZoomInfo
• dynaTrace
• eMaint CMMS
• ePlan
• reCAPTCHA
• redvertisement
• webpack

Affiliated Organizations & Regional Branches

• The Sebel Manly Beach
• Novotel & ibis Styles Melbourne Airport
• Mövenpick Hotel & Apartments Bur Dubai
• Mövenpick Hotels & Resorts
• Pullman Bangkok King Power
• sbe Lifestyle Hospitality
• John Paul
• onefinestay
• 21c Museum Hotels
• Adoria
• Ibis Sydney Airport
• MOA Berlin
• Atton Hotels
• Ennismore
• D-EDGE Hospitality Solutions
• Novotel & ibis Sydney on Darling Harbour
• Health To Wealth
• Parque de atracciones monte igueldo
• VeryChic
• Accor Vacation Club
• Mantra Pavilion Wagga Wagga
• Sofitel Sydney Darling Harbour
• SLS Dubai Hotel & Residences
• Grand Mercure Hotel
• Centrum Kongresów i Rekreacji Orle Gniazdo Szczyrk
• The Sebel Pinnacle Valley Resort