Accent Inns

Overview

Founded in 1986 by Terry Farmer and rebranded in 2000, this British Columbia-owned hotel chain operates five properties across the province, including locations in Victoria, Vancouver Airport, Burnaby, Kamloops, and Kelowna. The hotels are known for providing clean, modern accommodations with unique touches, such as rubber duckies in bathtubs.

The company emphasizes exceptional customer service, community involvement, and environmental responsibility through initiatives like the InnAid program and partnerships with organizations such as United Way to support essential workers. Recognized for a positive corporate culture and high staff retention rates, it also focuses on employee well-being to create a friendly and supportive atmosphere for both staff and guests.

Basic Information

Contact Details

• Phone: +1 800-663-0298
• Website: accentinns.com
• LinkedIn: linkedin.com/company/accent-inns

Key Focus Areas & Initiatives

• Exceptional customer service
• Community involvement and InnAid program
• Environmental responsibility efforts
• Unique guest experience and amenities
• Support for essential workers
• Positive corporate culture and staff well-being

Technologies Used

• Adform
• Amazon SES
• AppNexus
• Autotask
• Bluekai
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Dynamic Remarketing
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Infor Birst
• Mixpanel
• Mobile Friendly
• Outlook
• Remote
• Sage Intacct
• Slack
• Sojern
• Typekit
• WordPress.org

Buyer Teams to Target

Operations & Property Management

• Director of Operations
• Property Manager
• Facilities Manager
• Housekeeping Supervisor
• Front Desk Manager
• Guest Services Supervisor

Sales & Marketing

• Sales Director
• Marketing Manager
• Revenue Manager
• E-commerce Manager
• Reservations Supervisor
• Corporate Sales Executive

Finance & Administration

• Chief Financial Officer
• Accounting Manager
• Accounts Payable Specialist
• Payroll Coordinator
• Financial Analyst
• Office Administrator

Information Technology & Digital Transformation

• IT Manager
• Systems Administrator
• Network Engineer
• Digital Solutions Architect
• Support Technician
• Business Systems Analyst

What They Buy

• Property management systems (PMS)
• Guest reservation and booking platforms
• Facility maintenance and housekeeping software
• Digital marketing and CRM solutions
• WiFi infrastructure & guest-facing technology
• Online travel agency (OTA) channel management tools
• Employee scheduling & HR platforms

Signals to Watch

• 📆 New postings for operations, sales, or IT roles
• 🚀 Launch of new hotel locations or expansions
• 🌱 Announcements of sustainability or eco-friendly initiatives
• 🧑‍💼 Leadership transitions or executive hires
• 💡 Adoption of new digital or technology solutions
• 🤝 Partnerships with local organizations or community programs